"In today's increasingly transparent world, actions speak louder than advertising. When a business volunteers time, talents or resources to help those in need, it sends a clear and compelling message to customers, prospects, employees, investors and the community. That’s what civic marketing is all about.”
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Search
Engine Optimization
Today when you're looking for anything from a book to a car, where do
you start
your product research? If you're like most people, you go to Google.
And that's
exactly what millions of others do every day. It's how they find the
kinds of products or services you
sell. 'Search' often catches
buyers when they're ready to do
business, near the end of the buying process.
If you're not happy with the search results
your website is getting, let J Zax conduct a free SEO audit for you. We
can
help you develop a comprehensive SEO strategy. The initial evaluation
and
phone consultation are free, and we offer both full service SEO and do-it-yourself
options to to help meet your SEO needs.
Strategic
Web Development
It's
important to create the right image with your website, so prospects
will feel
confident enough to contact you, or to make a purchase. If you're
concerned
about high shopping cart abandonment rates, extensive call-ins, high
bounce rates,
or lower-than-expected conversions, we can help.
Good website design and the right Web apps can provide utility to engage your visitors. A good social media strategy can drive traffic and help a brand earn the prospect's trust in a positive and memorable way.
See tips on: Brand Terminology - Sample Brand Profile <
Optimized
Press Releases
Today a
wise marketer
can let competitors stimulate demand, and then capture a large share of
that business with optimized press releases and a good search engine optimization strategy. Optimized press
releases and website search engine optimization are two of the most
efficient ways to harvest demand that's already in play.
We write,
optimize and distribute press
releases for maximum exposure, and that generates a significant
increase in website traffic. If you need page-one organic search
results
in Google, Yahoo!, Bing and others, we can make that happen. We optimize
each press release to fit your
search strategy, generating top search results for dozens of search
terms. Each page-one press release can also cause another
competitor's website to drop back to page-two of the search results.
We can show you how to quickly generate newsworthy
content for press releases, and we offer
both full service and do-it-yourself
options for optimized press releases.
Civic
Marketing Strategy
Volunteering
to help those in need within your community supports a brand's image
with the most sincere form
of giving back. It demonstrates corporate socially responsibility and
shows
that those involved with the brand truly care.
When a businesses volunteers time, expertise or resources to help those in need, the business can benefit greatly from the publicity the favorable publicity that follows. This is the essence of civic marketing. With civic marketing, the community benefits from the service, shareholders benefit from the favorable publicity, and the employees feel good about helping. Everyone wins.
Businesses
involved in civic marketing often find that participating employees
learn to
work together in new and better ways, as they gain additional respect
for each
other and for the company they work for.
We can help you plan, recruit
volunteers, and organize the effort. For more information, Read our Civic
Marketing Blog. We welcome the opportunity to speak to
organizations
on the topic of civic marketing. We also provide civic marketing consulting
services, coaching, training, and workshops. Whether you're a Fortune
500 company
or a small business on
a very tight budget, J Zax can help. Call us at 334-484-9000.