J Zax | Civic Marketing, News Marketing, Search Marketing, Website Development

Bill Ryan	Search Marketing Strategy "Today when you're looking for anything from a book to a car, where do you start your product research? If you're like most people, you go to Google. And that's what your customers do when they're looking for the kind of products or services you offer. 'Search' presents some powerful marketing opportunities."
More and Better Branded Content in the Search Results     Having your website, articles, press releases and other branded content at the top of the search results for the best search terms should be among the top priorities for your marketing efforts.     J Zax can help. We help you develop a brand profile, create your website and optimize it for the best search terms. We write articles and press releases about your brand. Then we optimize and distribute them to drive web traffic and build your PageRank.     Let us help you create a powerful online marketing strategy and help you achieve your marketing objectives by efficiently and effectively delivering your brand message to the right target market through digital media. Advertising is all about delivering the right message to the right place at the right time. The "right time" is whenever customers or prospects are searching for what you sell, and the "right place" is at the top of the search results page. We can handle this for you. Let us show you what we've accomplished for our clients. It's awesome!

Customers Have Changed - Strategy Must Change

We live in a different world than the one traditional advertising was invented for. If you're still delivering the kind of advertising message you were 5 years ago, you need to watch this video. It delivers a very powerful message about how consumers (represented by the woman in the video) have changed, and how many advertisers (represented by the man) have missed this important shift to buyers that are no longer dependent on brands that ignore their needs.

It's worth the few minutes that it takes to watch it, even if you already get it!

Branding Strategy 

Good brand development means earning your position in the prospects mind and doing it in a positive and memorable way. Brands save time. That's because we feel the we can trust a brand if it has created the right image. Then we don't have to take the time to research a category every time we need to make a purchase.  Brands create a kind of emotional bond with the customer, and they want to be identified with quality brands. Brand development starts with creating a brand profile to insure the visual components are consistent with the brand personality and the core brand message. It helps to keep everything a customer or prospect encounters consistent and that builds the brand image and makes it memorable. This entertaining video considers which design elements would be different if Microsoft had made the iPod. With a touch of humor it makes the point of how branding elements come together in the package design to make the Apple iPod clearly identifiable as a Microsoft product.

Rebranding Your Website

Email Marketing and Newsletters

We make it easy to create and send out bulk emails and beautiful newsletters. For $10 per mailing plus 2 cents per name we give our clients access to a powerful but simple to use email program. 

Just pick a template, drop in your pictures and copy, upload your list and you're ready to go. We handle the initial setup and walk you through the one-time email authentication process at no cost. It really couldn't be any easier. 

We also offer marketing automation software and we build custom lead management systems for our clients. Need an account? Contact us. If you already have an account you can log in here > email marketing login

Social Media is Hot and it's Changing Fast

You might say "Whose got time for this nonsense" - But done right social media can have a profound effect on your construction related business.

First let's poke fun at Twitter before we get too serious about social media.

Twitter, Facebook, Linkedin and others are hot right now.

     Social media can be very effective, but it's changing fast and it will continue to evolve over the next few years. 

    Communities of like-minded people will continue to evolve, but it may work like Google Wave than the current Twitter.

    J Zax can help you with effective social media strategies for now and for the future..

Pay Per Click (PPC) Advertising

Online advertising is projected to reach $60 Billion In 2010. That's double the $30 Billion spent in 2006. About 40% of that will be PPC keyword search advertising. Twice the amount spent on online display advertising.  

Only about 2 of every 10 clicks from search are on the paid (sponsored) results, but with PPC you only pay when someone clicks on your ad and visits your website.   In addition to having your ads appear in the search results, you can place your ppc and ppm ads on content-rich websites that already reach your target market. 

This type of advertising can be very profitable, but only if you have a good strategy in place and well designed landing page to convert those clicks into business.

Google PPC Video 

J Zax Services

    News Marketing and Optimized Press Releases
    Branding and Brand Development
    Web Marketing Strategy
    Search Engine Optimization
    Website and Landing Page Development
    Civic Marketing Consulting

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