Another term for “sales funnel” might be “conversion path” this refers to providing a plan for converting the lead into a customer.
Before a funnel is set up there should be considerable planning and preparation. The branding should be well-defined and consistent from the colors and fonts used to the message and the offer. Brand awareness designed to create the right image, and done in advance of driving traffic to the offer. can easily double or triple the ROI of the subsequent marketing efforts.
To reap the highest rewards from your visitors, this path or journey you want visitors to take should be clear and well planned. A good sales plan for interacting effectively with visitors means taking the guesswork out your campaigns, and strategically planning a sales conversion path.
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