Select a unique combination of design consistent elements that will help make the brand memorable. These may include:
- Brand Colors (primary brand color and a compatible color palette)
- Image Styles
These are some of the elements that a brand uses consistently to reinforce the brand in the minds of customers and prospects.
Consistent use of these elements creates a synergy over time. Eventually an icon can immediately bring to mind a brand name and other brand associations.
Consider the shape of a Coke bottle or the Nike Swoosh. No name is needed to bring a vast amount of brand information to mind.