Competitive SEO Research

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Competitive SEO Research

It’s all about getting to the top of page one. Being on page 2 doesn’t mean anything. About 60% of the search traffic from any keyword is likely to click on one of the top 3 natural search results on page one. The top position on page two (#11) only gets about 1%, and #15 gets about half of that. In fact, if the searcher doesn’t find what they want on page one, on average they are three times more likely to change their search term than they are to go to page two of the search results.

For most search engine optimizers moving up in the search results is a game. Guessing at what might work and trying to fine a weakness in the Google algorithm to exploit. This is referred to as “black hat SEO” and it’s a really bad idea. Think about the wisdom (or lack of it) in to try to trick Google. Not only are they some very smart people, they have the inside scoop. They have more information about the Web than any other source. For most website operators, Google knows a lot more about their website that they do. When Google catches up with those that try to trick them, and they always do, the tricksters get penalized or banned. Finding and getting out of penalty takes time, and is therefore costly in terms of lost leads and lost productivity. Getting banned can be devastating. It’s sooooooo not worth it.

There is a much better way to succeed at SEO. We start with continuous education. Keeping up with the rules and understanding the factors that are important to Google is a challenge. The best way to approach SEO is to use gain an in-depth understanding of SEO factors and then measure your website stats against the competition – That is, measure the websites that are in between your site and the number one position in the Google search results, and then go to work where it counts This is how we get our clients into the top 3 positions in Google for the best search terms in their categories. We put our efforts where Google will reward our work, rather than penalize it. It really is that simple. The most difficult part is keeping up with the hundreds changes that Google makes to its algorithm. From there it’s just a lot of competitive research.

Sometimes we find that it would take months of work to get a client’s site to the top of page one for certain search terms. We often use paid search to take advantage of those search terms while we work to get there. For other search terms with great search volume this can often be accomplished quickly and easily. It’s usually wise to move up quickly where you can, while continuing to work on the big volume terms.  Contact Us for a quote.