Brand Profile

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Brand Profile

A Brand Profile is a document that defines a set of brand rules to keep all those working on the brand, both on the client side and the agency side, “on the same page” about everything related to the brand. It clearly spells out  the Core Message, the Brand’s Identity, a Brand Personality and a set of Design Elements to insure consistency, and so that the brand delivers a consistent message in everything the brand does from manufacturing to advertising, sales and customer service.

Select a topic to learn more…

Brand Message
Brand Identity
Brand Personality
Design Elements


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