Design Elements

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Design Elements

Select a unique combination of design consistent elements that will help make the brand memorable. These may include:

  • Shapes
  • Logo
  • Brand Colors (primary brand color and a compatible color palette)
  • Icons
  • Fonts
  • Image Styles

These are some of the elements that a brand uses consistently to reinforce the brand in the minds of customers and prospects.

Consistent use of these elements creates a synergy over time. Eventually an icon can immediately bring to mind a brand name and other brand associations.

Consider the shape of a Coke bottle or the Nike Swoosh. No name is needed to bring a vast amount of brand information to mind.


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